A New Look for a New Chapter: Inspired by the past, shining bright for the future.

For 35 years, When You Wish Upon a Star has been making dreams come true for children living with life-threatening and terminal illnesses. From meeting their heroes to visiting magical destinations, every wish we grant brings moments of joy, hope, and precious memories that last a lifetime.

As we celebrate our 35th birthday, we’re proud to unveil something very special: our brand-new logo.

Honouring Our Story, Embracing Our Future

Our new logo represents more than just a fresh look. It reflects our journey. It honours our beloved history and the tens of thousands of wishes we have granted, while embracing a bright future filled with new dreams waiting to come true.

The star, always at the heart of our identity, remains a symbol of hope, inspiration, and magic. It reminds us that even in the darkest of times, wishes can shine brightly. The updated design brings a renewed energy and warmth, echoing the love and dedication that drives our team, volunteers, and supporters every single day.

A Milestone Worth Celebrating

Since Barbara White founded the charity in 1990, When You Wish Upon a Star has granted tens of thousands of wishes across the UK. Every wish tells a story of courage, family, and the power of imagination.

As we step into this exciting new chapter, our mission remains the same: To grant magical wishes for children living with life-threatening and terminal illnesses, creating memories that last forever.

CEO Joe Williamson shared his thoughts on this special moment:

"This new logo represents who we are today, a charity with deep roots, a proud history, and a clear focus on the future. For 35 years, we have been inspired by the courage of the children and families we support, and this fresh new look reflects the hope and magic that continue to guide everything we do."

Looking Ahead

The new logo is just the beginning. We will be sharing stories from families, supporters, and volunteers who have been part of our journey, along with exciting events and initiatives that continue our legacy of bringing joy to brave children and their loved ones.

To everyone who has wished with us, supported us, or helped make a dream come true, thank you.

Your kindness fuels everything we do. Together, let’s keep reaching for the stars and make the next 35 years even more magical.

When you wish upon a star, dreams really do come true.

Inspired by the past, shining bright for the future.