When You Wish Upon a Star Welcomes New Partnership with Cotton Baby

When You Wish Upon a Star is delighted to announce a new partnership with Cotton Baby, a UK‑based, founder‑led baby and children’s clothing brand committed to comfort, care, and making a positive impact on young lives.

Cotton Baby specialises in high‑quality, organic, breathable cotton clothing designed specifically for babies and young children. With a strong focus on skin‑friendly fabrics, sensitive skin, everyday practicality, and thoughtful design, the brand was created to support families during the earliest and most important stages of childhood. A key part of Cotton Baby’s mission is to educate parents about fabric choices and the importance of gentle, natural materials for children’s skin, helping families make informed decisions that support their child’s comfort and wellbeing.

This new partnership has been inspired by a deeply personal desire to give back. After learning about the work of When You Wish Upon a Star and the life‑changing difference it makes to children with life‑threatening illnesses and their families, the company felt compelled to build charitable giving into the heart of Cotton Baby’s journey from the very beginning.

Inese Zile, Founder of Cotton Baby, shared:

“At Cotton Baby, we believe every child deserves comfort, care, and moments of joy. Supporting When You Wish Upon a Star means that every order we receive helps bring a little light to families who need it most – and that is something truly meaningful to us.”

As part of the partnership, Cotton Baby has committed to donating £1 from every sale to support When You Wish Upon a Star’s work. Each purchase will help create unforgettable experiences and special moments for children and their families during incredibly challenging times.

Welcoming the partnership, Amy Buxton, Head of Income Generation at When You Wish Upon a Star, said:

“We are so thankful to Cotton Baby for their kindness and generosity in donating £1 from every sale. Partnerships like this make such a real difference to the children and families we support, and it’s wonderful to see a children‑focused brand placing compassion and care at the heart of what they do. We’re so excited to be working together and to see how this partnership grows.”

As a founder‑led business, Inese is personally driving the partnership and sees charitable giving as a core value of the brand. Alongside ongoing donations, Cotton Baby is also working to raise awareness by sharing information about the charity’s work with its community, reinforcing its commitment to using the business as a platform for positive change. As the company grows, there are plans to involve future team members in supporting causes that reflect Cotton Baby’s values and dedication to children’s wellbeing.

When You Wish Upon a Star is incredibly grateful to Cotton Baby for its commitment and generosity and looks forward to building a meaningful, long‑term partnership that will help create precious memories for the children and families we support.

To learn more about Cotton Baby, visit www.cottonbaby.store.