Shining Stars in Business: Alton Towers

As part of our Shining Stars in Business series, we are delighted to recognise the continued and generous support of Alton Towers, whose commitment to our Wish families has made an extraordinary difference over many years.

 

Each year, Alton Towers hosts a bespoke Wish Day for over 30 families, creating a truly magical experience from start to finish. From the moment families arrive, they are welcomed into a carefully curated environment where every detail is thoughtfully considered to ensure comfort, accessibility and enjoyment. These special days provide exclusive opportunities to experience the park’s attractions, entertainment and iconic rides, all set against an atmosphere of warmth and celebration.

 

For our Wish children and their families, these experiences go far beyond a day out. They offer a chance to step away from the challenges of serious illness and focus instead on joy, togetherness and shared adventure. For many families, the importance of these days cannot be overstated. They provide a rare and valuable opportunity to spend uninterrupted quality time together during what can often be incredibly difficult circumstances.

 

Rachel Haywood, Wish Coordinator at When You Wish Upon a Star, reflected on the long-standing partnership, saying: “Last year was our tenth Wish Day at Alton Towers and we had a fantastic time celebrating with our Wish families. Seeing the smiles and witnessing families simply enjoying being together makes these events so special. We are so grateful to the team at Alton Towers for their ongoing support and dedication.”

 

Reaching a milestone of ten Wish Days together is a testament to Alton Towers’ continued commitment to making a meaningful difference. Their team consistently goes above and beyond to ensure that every family feels valued, supported and able to fully embrace the experience.

 

We extend our heartfelt thanks to everyone at Alton Towers for their generosity and dedication with these events. Their partnership truly brings happiness and unforgettable moments to the families we support